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I hear a lot of coaches say they are trained to coach anyone so a niche isn’t necessary. I am a CTI graduate and I agree. The coaching skills we develop can be used on anyone anywhere from the boardroom to the bedroom. However, as the old saying goes, “If everyone is your client then no one is your client.” From what I have seen the most successful coaches have niches. I just heard Marcia Wieder speak at the SF Coaches meeting last Wednesday. Talk about working a niche. She is an inspir

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